Pedigrees are a dime a dozen. For most people, they see more pedigrees than that care to admit. I know I feel that way sometimes. But why do we have so many of these pedigrees on such a daily basis? Glad you asked! Here’s a quick list on some use cases for pedigrees.
Quick question– Have you ever been to a horse auction that did not have a catalog filled with pedigrees? It’s almost a requirement. Pedigrees are a great way to skim through a list group of horses and quickly categorize them based off their families talent. Of course, this is only true if that company is following SITA rules.
Pedigrees serve a vital part of the auction process. You’re looking at potentially hundreds or thousands of horses. You need a quick reference page where you can write notes and look up more about a horse that you can’t do by just looking at a horse.
2. Private Sales
If you are buying a horse at private auction, you have the luxury of spending more time researching a horse. With a pedigree, this will give you the time to research that horse and see if you like it or love it.
What’s nice about a private sale vs an auction, is you can typically get a more extensive pedigree. There aren’t SITA rules to follow for a private sale, so you can add more information on to a page. When you have more information, you can make a better decision for you. You aren’t limited to the space only on a catalog pedigree page.
This one can be accomplished by several different products. Not necessarily pedigrees. I’ve talked to trainers that don’t look at pedigrees when working with a horse and I’ve also talked to trainers who won’t look at a horse until they can see the pedigree.
I see the point in both of them, but I think both are a little extreme. I don’t see anything wrong with looking at a horse’s conformation first and nothing wrong with looking at a pedigree first. The only thing I think is a little silly is when you ONLY look at one. So it’s always a good idea to send a pedigree to a trainer before they start working with a horse that way they can get an idea on where it would be successful before they see the horse run.
4. Marketing Material
I’ve seen a bunch of farms do this. Anyone from Darby to Hill ‘N’ Dale. They’ll send out pedigrees in books as marketing material. They’ll send out either a book of their stallions to farms in the area or have a bloodstock book filled with every horse they have in there and they’ll give them out to visitors.
I think these are a lot of fun to work on and very important to send. It gives people an idea on what caliber horse you work with and gives people an idea on if you have any horses that would be helpful for them. As much fun a horse racing is, it’s ultimately a business. Marketing is something that goes by the wayside most times in horse racing because we are all busy doing jobs. That’s why the people who are doing this are seeing better results. Right now it isn’t crowded yet.
5. Partnership Material
Continuing the theme of material, the next would be partnership material. Partnership material would be products or swag you give to your partners. A fancy looking spiral bound book would be a great way to add some value for your partners. They’ll have something tangible about their horses that they own, and they’ll appreciate a nicely made book that has information on their horses.
There are a lot of use cases for pedigrees that expand on the points above or are just completely unrelated to the ones above. If you need pedigrees, we’d love to talk to you and learn more about how we can help you. If that’s something you’d be interested in, get in touch here and we’ll be happy to talk.